Jingzhi Xu

• → Contributing to spam blocking solutions, stay tuned

• → Spearheaded the end-to-end product design and strategy for ToC utility apps. Established a growth design pattern across the suite, resulting in increased design efficiency, leading to a 22% increase in start trial rate and a 15% boost in P1 retention rate, ultimately improving user satisfaction and daily revenue.
• → Designed and implemented monetization and retention strategies for the browser product, resulting in a 27% increase in DAU to 1.5M and driving a 29% revenue growth within 6 months.
• → Actively advocated for enhancing design maturity across the organization by holding 10+ company-wide design workshops and regular co-design sessions. Assisted the design manager in team building and mentoring 2 junior designers.
• → Crafted a comprehensive global design system from 0 to 1 to ensure cohesive user experiences across iOS and Android.

• → Revamped the alternative travel plans recommendation for flight delay or cancellation. Raised the conversion rate from the recommendation page to the ticket booking page by 23% to 2%.
• → Conducted qualitative and quantitative research on 300+ target users regarding flight delays. Initiated the “delay - no worries” campaign based on research insights, increasing the number of daily flight ticket bookings by 15% to 3000.

• → Customized Mint Reading new membership service system, performed A/B Testing on design decisions with 1000+ customers, and improved membership profit rate from 39% to 52%.
• → Revised Mint Reading payment user flow. Doubled the conversion rate of new users and increased the repurchase rate of old users from 5% to 7%.

Design & Prototyping

• Figma
• System Building
• Prototyping
• Motion design
• Visual design

Research

• User interviews
• Usability testing
• Card sorting
• Journey mapping

Systems

• Design tokens
• Component libraries
• Brand identity
• Guidelines

Delivery

• Spec & handoff
• Design QA
• A/B testing
• Cross-functional