Scaling Up the Utility App Matrix
A standardized growth design framework that increased start trial rates by 22% across a portfolio of 15+ utility apps.
Design SystemsGrowth DesignA/B TestingCross-Functional Leadership
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Case studies
Each project below walks through the problem, process, and outcome. I care as much about how decisions were made as what was shipped.
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A few other projects worth a look — early explorations, research work, and side builds.
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2024-2025 ↗
Wave Browser Install Flow Optimization
Revise the existing Wave Browser install flow and creating account flow for higher conversion rate.
2024-2025 ↗
Check Your Heart Rate Now App Design
Design a heart rate monitor app to expand health app portfolios.
2022 ↗
Design Better Transportation Planning Public Engagement Process
Explore how to better engage the public in transportation planning concept using immersive technologies.
2021 ↗
After Flight Delays
Conduct qualitative and quantitative research on 300+ users to inform later delay protection features.
2020
Mint Reading New Membership System
Customized membership system to improve membership conversion rate and retention rate.
2019 ↗
Visualize Lateral Flexion For Cricket Injuries Prevention
Design to inform cricket coaching – reducing injury, enhancing performance and extending playing careers.